A hard-to-place insurance risk is an insurance exposure that cannot be readily placed with standard insurers.
This does not necessarily mean the business is uninsurable.
It may mean the risk requires:
- A specialist insurer.
- A different policy structure.
- Additional underwriting information.
- Restricted cover.
- Higher excesses.
- Different risk management.
- Access to specialist or overseas markets.
What can make a risk difficult to insure? #
Examples can include:
- Unusual business activities.
- High-risk work.
- Significant previous claims.
- Hazardous locations.
- Complex contractual exposures.
- Large or unusual property risks.
- Difficult occupations.
- Emerging technologies.
- Overseas operations.
- Activities outside standard insurer appetite.
Does a previous insurer declining the risk mean nobody will insure it? #
No.
Insurers have different underwriting appetites.
A risk that falls outside one insurer’s appetite may still be considered by another insurer or specialist market.
Why does specialist broking matter? #
Hard-to-place risks often require a detailed explanation of:
- What the business actually does.
- How the exposure is controlled.
- Previous claims.
- Qualifications and experience.
- Risk management procedures.
- Why the risk differs from what an insurer might initially assume.
Webber Insurance can approach specialist markets where a standard insurance placement is not suitable.

